Government backs education start-up scheme

Applicants will receive a bespoke programme, including briefings relating to the UK’s education system and the international education market, business training and advice on public relations, marketing and sales, access to BESA’s research database, market intelligence reports on education industry suppliers’ market confidence and sales and briefing sessions with headteachers and curriculum subject experts to gain insights on schools’ resourcing needs.

Caroline Wright, director of BESA commented, “The education sector is unique and ever changing. Schools and teachers rely on education suppliers for high-quality, well targeted resources and services. Companies targeting the education sector need to deliver services and resources to help time-pressured teachers to ensure that their products are designed and aimed at helping schools deliver outstanding teaching and learning to their students with the minimum of fuss and hassle.

“BESA’s new scheme will provide the support that SMEs need to understand and succeed in the unique education market.”

The service is available to start-up companies from £245 plus VAT for the period March 1 2014 to March 31st 2015.

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