School road safety campaign launches to make children THINK!

A new road safety campaign has been launched aimed at teachers and schools to help cut child fatalities.

The new THINK! campaign will help schools and teachers highlight the dangers of the road and encourage best practice for children.

According to the government, the iconic THINK! campaigns have helped reduce child road deaths by 90 per cent since 1979.

The latest THINK! campaign will feature a wide range of brand new education resources, including easy to follow lesson plans, two new films co-created with school children and a song in a bid to make teaching road safety lessons easier and more accessible.

The first documentary-style film follows a group of school children as they act out how to cross the road safely after learning to use the Stop, Look, Listen, Think code.

The second film follows another six children on their different journeys to school, including walking, cycling and scooting. They explain their top tips for getting to school safely in the form of a new road safety song.

Road safety minister, Jesse Norman, said: “Teachers are already doing great work but it’s important we in government do everything we can to help teach our children these important safety skills. These new resources should make that easier than ever.”

To be the first to hear about the new resources, sign up at: think.direct.gov.uk/signup