Research shows influence of parents on child's reading habits

Children are much less likely to grow up as readers if their parents don’t read, research carried out by World Book Day and kids’ insights consultancy Beano Brain has shown.
 
Parents who don’t consider themselves as readers are much less likely to read with their children, with only 59% saying they do, compared to 71% of those who identify as readers. Additionally, parents who were not encouraged by their own parents to read (12% of those polled), are twice as likely to say they don’t encourage their child to read (15% versus 7% of readers.)
 
Reading to children is a vital support in ensuring children read for fun themselves; research shows that children who are read to often are much more likely to read on a daily basis - almost half of 5-7s (46%) and almost three quarters (73%) of 8-13s.
 
However, reading avoidance is being passed down, with the children of non-readers almost twice as likely to hold negative attitudes towards reading. Almost a third of this group (31%) say they avoid reading as much as possible (compared to 17% of children of readers), and that they don’t read for fun as books are boring (30% versus 16%). On the converse, three-quarters of children who think their parents enjoy reading for fun want to read more themselves.
 
Furthermore, a quarter (24%) say they haven’t found any books they like (versus 13%), and one in 10 (10%) say they don’t have access to books (versus 4%).
 
Judgement is also a significant problem for both parents and their children. While overall 17% of parents feel judged by other parents about what and how their child reads, this increases to 26% for those who consider themselves non-readers. Meanwhile, almost one in five (18%) children say they feel judged for their reading choices at home[4].
 
Even if they don’t read themselves, there are some simple fixes for families to lock in the benefits of reading for future generations, which OECD states are vital to a child’s future success, more so than family background or income.[5]
 
World Book Day has asked children what they need from grown-ups to support them to read for fun.
 
Positive affirmation works wonders; 2 in 5 children think reading is best when they feel like they’re good at it (40%), while 30% say it’s best when they feel confident and encouraged.

Over a quarter of children (28%) say that if they were nagged less about reading they’d enjoy it more, while over a third of children say they cannot choose what they want to read at home (34%) or at school (35%)
1 in 4 children say they’re encouraged to read things they simply don’t want to, which also makes many children feel confused or overwhelmed when it comes to making reading choices (23%), creating further barriers to enjoyment.
 
Over a quarter (28%) of children say they would read more if the books helped them learn about things they are interested in, so focusing on their passions and hobbies can encourage the habit, while more than one in five children (21%) also say that alternative reading formats, including audio books, comics and graphic novels, help them like it

Over half (56%) of parents of 11-14-year-olds say their child would rather go online than read, rising to 94% among kids who are non-readers. Over a quarter (26%) of kids also say they would read more if books were as engaging as computer games, while almost the same (23%) say they would read more if the books featured characters from their favourite TV shows, films or games
New research from National Literary Trust shows that 42% of children aged between eight and 18 said they enjoyed listening to audiobooks and podcasts. A fifth (21%) of Gen Z parents say their children are already listening to audiobooks as a way encourage reading for fun.
 
Modern life is often stressful and hectic, so reading together can fall down the list. But children who read with their parents, often want to read more themselves, whether this is reading before bed (51%), reading next to each other on the sofa (45%) or listening to audiobooks in the car (20%).
World Book Day offers lots of resources to help make these activities and conversations about reading easier.
 
There is also a lack of awareness from some parents of the life benefits that reading at home can bring, plus a belief that it is school’s job alone to read with children.

Cassie Chadderton, CEO of World Book Day says:  “To turn the tide and get more children reading for fun, we all need to recognise what our children are enjoying and reflect that in what they read. Our job as a charity is to get more children experiencing the life changing benefits of choosing reading, so let’s listen to children and give them reasons to find reading fun.
 
“Supporting choice and embracing technology are simple steps to address our growing reading crisis, unlocking the benefits of reading for fun for generations to come.”