ASA bans essay-writing firm's advert

ASA bans essay-writing firms advert

UK Essays has had its adverts banned after being found to be misleading to students.

As reported by the BBC, the Advertising Standards Authority ruled that the company have not made it clear that the papers were not meant to be submitted as students’ own work.

The online ad also wrongly stated that the company had received positive coverage by the press.

According to the BBC, its website featured text that stated "guaranteed grade, every time. We're so confident you'll love the work we produce, we guarantee the final grade of the work.

"Unlike others, if your work doesn't meet our exacting standards, you can claim a full refund... loved by customers & the global press UK Essays have lots of press coverage from all over the world confirming that a 2:1 piece of work produced by us met this standard... We were the first company in the world to offer you guaranteed 2:1 and 1st class work”.

UK Essays have said that it will make sure its fair usage policy is more prominent within the website.

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