Government launches back to school safely campaign

The government is launching its #backtoschoolsafely campaign to reassure parents and students that schools and colleges are ready for their return in September.

As part of the campaign, schools have received Public Health England endorsed guidance on protective measures they should implement to be as safe as possible and reduce the risk of transmission of coronavirus.

This includes measures such as staggered break times, increased hygiene and handwashing, and children remaining in consistent groups.

Forming part of a wider Stay Alert campaign, newspaper, digital, radio and billboard adverts will showcase a range of new creative approaches to engage parents and students in returning to school.

Education Secretary Gavin Williamson said: "The government is committed to doing everything necessary to deliver on our national priority of all students returning to schools and colleges in September.

"All children deserve to be back in school as it is the best place for their education and wellbeing. I know families are growing more confident that schools and colleges are ready and waiting to get back to teaching, with the right protective measures in place.

"As the start of term approaches, now is the time for families to think about the practicalities of returning to school in September, whether that’s reassuring themselves that school is the best place for their child to be, or planning the school run to avoid public transport where possible."