Stars Wars activity programme launched by Public Health England and Disney

Public Health England (PHE) and Disney UK have launched a new national physical activity programme for children.

The Change4Life Train Like a Jedi programme uses Star Wars characters alongside Double Olympic Gold medallist Jade Jones, to encourage children to be active.

A video sees British taekwondo athlete and double Olympic gold medallist Jade Jones, alongside a special appearance from BB-8, lead children through a series of Jedi-inspired moves.

Taking inspiration from the traits of iconic Jedi such as Luke Skywalker and Rey, Train like A Jedi helps children learn and master 6 key skills – technique, strength, stamina, speed, agility and mastery. The sequence of moves has been specially designed to increase children’s heart rates and benefit health.

The video is designed for children to play along anywhere – either in groups, with their friends, family, or by themselves – and will help children meet the daily recommended physical activity guidelines they need for healthy development and to maintain a healthy weight. The Train Like A Jedi activity can be done in 10-minute bursts throughout the day.

In addition to the video, the campaign will include regional events, advertising, social media activity and a free Star Wars themed pack with mini active challenges for the summer holidays. Packs will be made available through primary schools before the summer holidays.

A new survey from PHE and Disney found that over 4 in 5 children (82%) would be inspired to move more if they saw their favourite characters being active. With Star Wars characters ranking as key favourites amongst UK children aged 7 to 11, the programme aims to make physical activity fun and inspire children to move more.

In addition, the survey from PHE and Disney looking at the factors that influence children to be more active found 59% of children say they would be more active if exercise felt fun.

children (58%) and parents (55%) ranked friends as the most influential figure in encouraging children to be more physically active.

99% of children say they enjoy doing physical activity or sports with their parent or carer.

Read more